Playa Society Told You So
by nxus Contributor, Pee Sheff
“If you are just now tuning in to Women’s Basketball, we told you so.” —
This powerful statement from Playa Society’s latest drop is more than just a tagline; it’s a declaration of truth that resonates with those who’ve long recognized and acknowledged the excellence of women’s sports. Founded by Esther Wallace, Playa Society has always been ahead of the curve, championing women athletes long before the mainstream caught on.
Esther Wallace, the visionary behind Playa Society, is true to this, not new to this. Her journey began in 2017 with the launch of the iconic Female Athlete tee, a piece that wasn't just about fashion but a bold statement advocating for visibility and respect in women’s sports. Wallace’s dedication to her mission has been unwavering, and as the world slowly begins to appreciate the brilliance of women’s sports, Playa Society stands as a beacon, reminding everyone that this greatness was always here.
(This is Esther… and the 1st shirt ⬇️)
A Visionary Forging Her Own Path
Esther’s path to entrepreneurship was anything but conventional. As a former athlete herself, she experienced firsthand the lack of recognition and respect for women in sports. This fueled her passion to create a brand that not only honored female athletes but also pushed the boundaries of what sports apparel could represent. For Wallace, it wasn’t just about creating clothes; it was about building a movement.
Esther’s latest collaboration with the WNBA is a testament to her dedication. The summer 2024 collection, featuring a crème hoodie and T-shirt with the phrase “If You’re Just Now Tuning Into Women’s Basketball, We Told You So” in WNBA orange, is a tribute to those who have tirelessly supported women’s sports. Wallace’s collaboration with the Golden State Valkyries, the WNBA expansion team, further solidifies her brand’s impact, with the collection selling out twice since its release.
(Wallace @ Art Basel in the books courtesy of @bleacherreport x @nba's "The Residency)
SHOP PLAYA SOCIETY
SHOP PLAYA SOCIETY
Among her designs, the “WNBA Black History Every Game” tee stands out as a powerful statement, highlighting that 80% of the league's players are Black, or those who identify. This design is a perfect example of how Wallace uses Playa Society to speak truth to power and uplift the stories that matter most in women’s sports.
Key Pieces That Speak Volumes
One of Playa Society’s most notable releases, the Female Athlete tee, has become a symbol of empowerment. This piece, simple yet powerful, set the tone for what the brand would become: a loudspeaker for women’s sports. Esther’s ability to tap into the cultural spirit while staying true to her roots has been crucial to her success. Playa Society’s designs are not just apparel; they are statements. They challenge the status quo and inspire a new generation of athletes and supporters to demand the respect that women’s sports have always deserved.
The Road Ahead
As women’s sports continue to gain traction, Playa Society is poised to lead the charge. Esther Wallace’s foresight, combined with her relentless drive, has positioned her brand at the forefront of this movement. The road to success has not been easy, but for Esther, it has always been about changing the narrative.
In a world that is finally beginning to acknowledge the greatness of women’s sports, Playa Society is not just a brand; it’s a reminder that this greatness was always there, waiting for the world to catch up. Esther Wallace knew it all along, and now, thanks to her, so does everyone else.
Signing off as —
A proud supporter of women’s sports.
Pee Sheff
Contributor Bio:
Pee Sheff is a graphic designer, entrepreneur, and founder of Studio Wellmade. She also designs her own clothing line. Though not typically a writer, she can’t resist a great Black woman founder story—especially in sports and culture. A fan of women’s sports, Pee blends her passion for design and entrepreneurship to help brands stand out. You’ll likely find her cheering on women athletes or mentoring young designers.
Here are her brands:
